diverse role models to Ignite the next generation.
Mission Girl

Why does this matter?

Powerful Industries

powerful industries lack diversity

Women and ethnic minorities are almost non-existent in leadership roles and technical positions. These are the world-changing, high-paying jobs that will shape the future.

of executives at S&P
500 companies are
women of color*
of leadership jobs in
technology are held
by women*
jobs in the next decade will require technology skills*

stereotypes start young. and so do aspirations.

Studies show that children begin to associate jobs to genders between ages 5 and 7, and they base their aspirations on what they are exposed to**. Stereotypes come from everywhere and children’s stories are full of them. Girls, especially female minorities, need more sources of inspiration in order to break down stereotypes.


of children’s books show people of color***


best selling picture books
features a lead female***

Sources: * Lack of women in techThe faces of American powerWomen of color / ** Martin & Ruble study on stereotypes and childrenGirls’ top career choicesInspiring Women – / *** Among the New York Times best-selling children’s books, average of 28 weeks from Jan 3 to July 10, 2016The diversity gap in children’s publishing.

You can’t be

what you can’t see.
Marian Wright Edelman

We want to

make her
see what
she can be

This isn’t just a story about technology. It’s about bravery, problem-solving and leadership: values that are ubiquitous to any fulfilling future. Expose your children to positive role models who will inspire them to become the leaders of their lives.

Make Her Book

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