Why does this matter?
Women and ethnic minorities are almost non-existent in leadership roles and technical positions. These are the world-changing, high-paying jobs that will shape the future.
Studies show that children begin to associate jobs to genders between ages 5 and 7, and they base their aspirations on what they are exposed to**. Stereotypes come from everywhere and children’s stories are full of them. Girls, especially female minorities, need more sources of inspiration in order to break down stereotypes.
of children’s books show people of color***
best selling picture books
features a lead female***
Sources: * Lack of women in tech – The faces of American power – Women of color / ** Martin & Ruble study on stereotypes and children – Girls’ top career choices – Inspiring Women – / *** Among the New York Times best-selling children’s books, average of 28 weeks from Jan 3 to July 10, 2016 – The diversity gap in children’s publishing.
We want to
This isn’t just a story about technology. It’s about bravery, problem-solving and leadership: values that are ubiquitous to any fulfilling future. Expose your children to positive role models who will inspire them to become the leaders of their lives.
The CVV are the 3 last digits behind your card next to the signatureOK